Artfully provides interpretive content for public art and cultural trails which can be delivered via an application on digital media platforms such as smart phones, tablets and other portable devices.
The virtual tours involve off-site and on-site components. The on-site experience involves digital augmentation where a smart device recognises the public artwork in-situ and delivers interpretive information to the viewer in real time through locative technology.
The off-site experience delivers a modelled simulation of the artworks for virtual interaction by a remote viewing audience.
Virtual public art tours and other cultural trails can incorporate a wide range of content such as audio, video, photography and multimedia from curators, artists, clients and community stakeholders. Artfully will consult closely with the client in developing the tour design to ensure delivery of a unique site experience.
The digital augmentation application can also be utilised to store other artwork-specific information such as registration details, maintenance manuals and other catalogue data for asset management purposes.
Artfully also provides interpretive content for public art and cultural trails which may be delivered through traditional media such as signage, brochures and catalogue publications.