Artfully was engaged by the City of Launceston to develop an eight-year Public Art Strategy for the inner city and Greater Launceston. The Strategy forms part of Launceston's Cultural Strategy and aligns with and delivers on key planning frameworks. A vision statement, a set of objectives and principles, and a curatorial framework frame the Strategy. The Strategy identifies a core program of opportunities with sets of key recommendations, informed by national and international benchmarking research and a stakeholder consultation process involving more than 300 community members. A Management section outlines professional best practice. A set of action plans, based on the Strategy objectives, set out implementation over an eight-year period in a supplementary report.